Katie Bennett-Stenton

Strategic marketing, communications and transformation

What would audacious look like?

I turn marketing from a cost leaders tolerate into the growth engine they fund.

So, what's your big moment?
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Katie Bennett-Stenton in a red dress and red glasses, speaking at a lectern

AMI 2025Certified Practising Marketer of the Year. National winner.

This page rearranges itself around your moment. Same facts and same proof in every version.

Proof first

What amazing looked like.

AFR Energy Summits

$100m+

Revenue directly attributable to the 2017 and 2018 AFR Energy Summits, where I led Deloitte's sponsorship and content strategy.

Don't take her word for it.

Katie Bennett-Stenton in a nutshell? Great collaborator, creative thinking in spades, innovation that delivers results, and a sheer delight to work with. Katie’s one of those business consultants you remember, given the positive impact she immediately makes on a business and its people. Her relentless energy and curiosity, insatiable appetite for solving complex strategic challenges, and a positive, focused approach make you feel like you’re halfway to the solution as you commence the work. At Deloitte, she aligned partners behind bold ideas and then delivered — repeatedly. Call her, you won’t look back.

David RedhillFormer Chief Marketing Officer, Deloitte Australia and Global Deloitte Consulting

ANZ Institutional

#1

Contributed to ANZ regaining the #1 Institutional Bank Peter Lee ranking, through a client engagement plan for the bank's executives.

Northrop

+84%

Graduate applications from a TikTok campaign with $1,435 of media spend. Winner, Engineers Australia Excellence Award for Recruitment Marketing 2024.

Katie Bennett-Stenton smiling, in her red glasses and a red jumper

Melbourne, working nationally and globally.

Katie Bennett-Stenton on stage as the screen names her Certified Practising Marketer of the Year

AMI 2025 Certified Practising Marketer of the Year

Katie Bennett-Stenton in her red glasses outside Salesforce Tower, Sydney

Coaching partners on AI, Salesforce Tower, Sydney.

How I think

Safe is the most expensive strategy your firm can choose.

How I think

I don't do status quo.

Safe is the most expensive strategy your firm can choose. So I start with senior leaders on one question: what would audacious look like for your firm? Not safe. Not incremental. Amazing. Then we work backwards, together, to make it happen.

Board Table Health Check

Where does your firm sit at the board table?

Five quick questions, about two minutes. You'll get your stage, your score on each of the five signals, and the first thing I'd fix. Your answers stay in your browser.

  • Personality-ledGrowth rides on a few personalities. When they leave, the clients walk.
  • CoordinatedMarketing is busy. Newsletters, events, awards. Few decisions change because of it.
  • Engine-ledMarketing leaders act on and fund. Pipeline is a system, not a personality.

The Board Table Method

One test for every dollar of marketing: did it change a decision at the board table?

Answer honestly. Nobody sees this but you.

How I work with AI

Nobody's Googling your firm anymore. They're prompting it.

Type your firm's name into Claude tonight. Whatever comes back is your brand now. I run AI in my own practice every day, for research, analysis and first drafts, and I help partners use it for strategy, not just answers. The judgement, the partner conversations and the recommendation stay human.

  • Every diagnostic includes an AI visibility audit: how your firm shows up in ChatGPT, Perplexity, Claude and Google AI Mode.
  • Every engagement builds an AI-ready marketing function: workflows, governance and faster pitches and proposals.
  • Partner sessions on prompting for strategy: how to use AI to sharpen thinking, not just produce answers.
Katie Bennett-Stenton outside Salesforce Tower, Sydney, on the day she coached partners on AI
Prompting for strategy with a room of partners, Salesforce Tower, Sydney.
The BarometerCamojee's legal brand benchmark. I built the platform for it as my Executive AI Residency project.
This websiteIt rearranges itself around your moment. Built with Claude Code, and I edit it myself, by asking in plain English.

The work

The boldest version gets the yes.

Deloitte · APPEA Conference

Two million people reached in three days.

2M reachedEngagement up 2,200%

Most firms buy a stand and a speaking slot at the biggest oil and gas conference in the Southern Hemisphere. With Deloitte's new National Lead of Oil and Gas, we pitched APPEA something bigger: let Deloitte carry the conference's own content across digital and social.

What I did, and what happened
  • Won it outright: Deloitte became the inaugural Official Social Media Partner of the 2017 APPEA Conference, and held it for three years.
  • Delivered in seven weeks a program we expected to take a year.
  • Put senior Deloitte experts in every session, turning their insights into a daily co-branded digest, video interviews and live coverage.
  • More than two million people reached in three days. A highly successful national Deloitte campaign at the time reached 2.2 million in six months.
  • Deloitte won several transformation projects as a result.

This is where my method started. The boldest version of the idea was the one that got the yes.

ANZ Institutional

From event-led to digital-first, and back to number one.

#1 Peter Lee+43% subscribers+38% engagement

Relationship managers win and keep the bank's largest customers. Marketing's job was to help them do it, and the model was built around events. Then COVID took events away.

What I did, and what happened
  • Repositioned the strategy from event-focused to digital-first, built on multi-channel thought leadership.
  • Led the flagship brand campaigns in 2021 and 2022, and structured a client engagement plan for ANZ executives.
  • Designed virtual client events for fast, two-way engagement, and a personalised onboarding program for lower-value customers.
  • Coached the Managing Director and her leadership team on their public profiles, then their direct reports.
  • Contributed to ANZ regaining the #1 Institutional Bank Peter Lee ranking. Subscribers up 43%. Engagement up 38%.

Northrop Consulting Engineers

84% more graduate applications, on $1,435 of media.

+84% applicationsEngineers Australia award winner

Graduates had stopped finding employers at career fairs and on corporate LinkedIn pages. They were on TikTok, and almost no professional services firm was there with them.

What I did, and what happened
  • Built the strategy in November 2023 and launched in February 2024, well ahead of the sector.
  • Made content for TikTok, not corporate content repurposed for it: story, personality and real people, shot professionally.
  • Sent traffic to a mobile-ready graduate page so a website rebuild didn't hold up hiring.
  • 84% more graduate applications year on year. Profile views up more than 235%. Click-through 36% above the TikTok benchmark, cost per click 62% below.
  • Winner, Engineers Australia Excellence Award for Recruitment Marketing 2024.

Safe would have meant another year of career fairs. Audacious meant going where the talent already was.

What I do

Start small. Go as big as you dare.

1

The Partnership Engine

I take your big moment, make it yours and turn the room into revenue. A 12-month partnership, because a great partnership has a before, a during and an after:

  • The pitch to win the partnership
  • The content and the executive profiling
  • The social and the on-the-day activation
  • The follow-up pipeline that turns attention into revenue
2

Senior marketing leadership

A senior marketing lead on your leadership team, without a full-time salary. Go-to-market and growth strategy, team, agencies, reporting and an AI-ready marketing function. As a fractional CMO, or as an interim CMO with a fast start when the seat is suddenly empty.

3

A brilliant addition to your team

I run the campaign or project your people cannot get to, as a peer, on an agreed scope.

30-Day Growth Diagnostic

Leadership interviews, a marketing function audit, an AI visibility audit, and a 90-day plan presented to your partners or board.

Partner Alignment program

For mergers, rebrands and growth plans. Partner interviews, a facilitated workshop, one recommendation.

AI, Brand Me

Executive presence, built at AI speed. Your experts are brilliant, busy and behind on AI. I turn their experience into market authority, inside your firm's guardrails.

The Session: half a day, up to 20 people. The Program: your leadership team first, then their direct reports.

Keynotes and partner sessions

Executive influence, and prompting for strategy.

In their words

Katie was on my leadership team for a number of years as my Head of Marketing. Part of Katie's secret sauce is the way that she engages with and coaches senior executives and managers to enhance visibility, profile and personal brand and influence.
Tammy Medard
Group Executive, Business & Private Bank, ANZ

Who this is for

This is not for everyone.

The leader

You run the firm, and you're in the middle of something big: a transformation, a growth plan, a launch or a stage you're paying for. Nobody senior owns the marketing, or your marketing leader has just gone. You need a strategic brain in the room, not another pair of hands.

The marketer

You lead marketing, strategic communications or growth. Part of your strategy has to come to life in a way people remember: bold, different and impossible to ignore. Your team is already stretched. You want a strategic brain beside you, as a peer, who can make that part sing.

I take three or four 12-month retainers at a time, and a few standout projects. If you want safe, I am the wrong person.

#KatieTalks

The podcast I host.

Conversations with the people doing the work. Every episode since 2018 is on Apple Podcasts and Spotify.

Listen on Apple Podcasts Listen on Spotify

IABC APAC Fusion · 20 October 2026

Scoreboard or Smoke Alarm? What We Shared at IABC APAC Fusion 2026

On 20 October 2026, Trudi Rowley and I presented The Authority Advantage at IABC APAC Fusion in Brisbane. At its heart is the Authority Cycle: Gather the outputs, Link them to the outcomes the business weighs, then Recommend the call. Run it consistently and authority compounds.

Our early research is bold and a little uncomfortable. Every executive wants evidence of business impact, yet far fewer can say the last report they received changed a decision. They want a smoke alarm; we keep handing them a scoreboard. Both surveys stay open for another month, and we'll share the full results once the data is in. Measurement gets you in the room. Judgement gets you remembered.

Have your say: Marketers and communicators · Executives and directors

Want the Authority Cycle working in your team? Let's talk about an Authority Advantage workshop
Katie Bennett-Stenton smiling, seated on timber steps

About

Hi, I'm Katie.

Unapologetically strategic, and I'd rather tell you something true than something comfortable. I'm a Graduate of the Australian Institute of Company Directors, on the board of IABC Victoria, and I host #KatieTalks.

Thirty years in marketing and strategic communications, mostly inside professional and financial services. More than five years at Deloitte coaching partners on eminence and running must-win pursuits. Four years leading marketing for ANZ Institutional's relationship business, on the leadership team. Now I bring that to firms like yours, in Australia and beyond.

I wrote a chapter for Strong Enough, the Eating Disorders Families Australia book, and ran its marketing, communications and media as a volunteer. In launch week it was the number one selling book on Amazon in Australia, in print and on Kindle. The Age told our family's story.

Cover of Strong Enough, the Eating Disorders Families Australia book
Our family's story in The Age My op-ed in The Sydney Morning Herald Read: Growth Is a Thinking Game (AMI) Listen: my Strong Enough podcast episode, advice for carers

London, San Francisco, Chicago.

I've worked in London, San Francisco and Chicago, and today I advise clients across Asia Pacific, including London-based fintechs.

Mentor Walks

I lead the marketing strategy to help the Melbourne community of Mentor Walks grow. Mentor Walks is the not-for-profit that puts emerging women leaders in step with Australia's most experienced women. Good women back good women. I make sure more of them show up.

Twenty minutes, no pitch

Let's make it audacious.

Tell me where you're stuck. I'll tell you straight whether I can help, and what I'd do first.

Book a conversation katie@bennett-stenton.com
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